With a potential recession on the way, now is the right time to retool your recovery and debt collection strategy, says Jake Cahan, CEO of January. In this Q&A with iA Strategy & Tech, Cahan argues that creditors will need to make a philosophical shift - away from incremental dollars and towards compassionate customer care - if they want their brand and business to get through an impending recession successfully.
"The philosophy of collections must shift from a short-term focus on incremental additional dollars collected to sustained relationships," Cahan says. "Compassion at scale is missing and needs to be added to the collections equation."
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