Numeracle and Avantive Solutions Release Branded Calling Case Study

McLean, Va. and Tulsa, Okla., --  Numeracle™ Inc. (“Numeracle”), the pioneer of Verified Identity™ for communications, and Avantive Solutions (“Avantive”), a global technology and business process outsourcer (BPO) specializing in innovative customer experience (CX), strategic sales, and digital marketing solutions, announced today the release of a joint case study: “Branded Calling Using Rich Call Data (RCD).” Together, they present results of multiple branded calling campaigns, showcasing the return on investment and impact of delivering brand name and logo via call.

As demonstrated by the latest wave of Robocall Cease and Desist letters from the Federal Communications Commission (“FCC”), the comment letter signed by 51 Attorneys Generals, and growing number of service providers fully implementing STIR/SHAKEN, the focus across the telecom industry continues to be the mitigation of bad actors conducting fraud via call campaigns.

Businesses seeking to reinforce trust in calls have begun leveraging RCD technologies to let called parties know exactly who is calling and why. In an ongoing partner initiative, Numeracle and Avantive conducted a joint case study to test the efficacy of adding brand name, logo, and call reason to outbound calls, finding a number of potential benefits for both consumers and businesses.