Consent vs. Preference in Reg F – Don’t Confuse Them

Regulation F (Reg F) has led to increased conversations about consumer contact, especially when it comes to two important terms: Preference and Consent. These terms may sound similar, but they are not interchangeable. And there is a lot of risk - regulatory, legal, and strategic - in confusing the two.

Those confused about the differences might email or text someone without their consent (i.e., legal / regulatory risk) or miss potential contacts with consumers by failing to take advantage of their preferred methods of contact (which may not require consent, but will impact business outcomes).

View this content by subscribing

Please register to unlock this content

I already have an account. Log in