According to a Wall Street Journal story over the weekend and confirmed today, TransUnion has agreed to acquire Neustar for $3.1 billion in cash. The company is currently owned by an investment group led by Golden Gate Capital that took the company private in 2017 in a deal valued at $2.9 billion. The deal is expected to close in the 4th quarter of this year.
TransUnion said the acquisition expands its digital identity capabilities through the addition of Neustar’s distinctive data and analytics, enabling consumers and businesses to transact online with greater confidence.
Neustar is expected to generate approximately $575 million of revenue and $115 million of Adjusted EBITDA in 2021. After integrating Neustar, TransUnion expects to accelerate growth through both material revenue synergies and increased participation in the fast-growing digital marketing and identity fraud marketplaces.
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