The California Privacy Rights Act of 2020 Has Been Enacted

Editor's Note: This article, authored by Jacob Rheaume and Joseph Messer, originally appeared on the Messer Strickler, Ltd. Blog and is republished here with permission.

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On Nov. 3, 2020, California voters approved Proposition 24, which enacted the California Privacy Rights Act of 2020 (CPRA). The CPRA will substantially expand the existing California Consumer Privacy Act (CCPA), which became effective in January of 2020. In addition to increasing the CCPA’s consumer privacy protection provisions, the CPRA establishes the California Privacy Protection Agency (the “Privacy Agency”). This first of its kind Privacy Agency will replace the California Attorney General as the chief enforcer of consumer privacy in California and will be vested with the full “power, authority, and jurisdiction to implement and enforce” the CCPA and CPRA.

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