The Key to Success in Collections? Test, Test, Test. A Conversation with Scott Ferris and Rob Nadler

This video is part of the iA Think Differently series. Written by members of the iA Innovation Council, the series showcases thought leadership in analytics, communications, payments, and compliance technology for the accounts receivable management industry.

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Today I’m joined by Scott Ferris and Rob Nadler, the CEO and VP Sales of Attunely. This relatively new company to the industry (they launched in early 2019) has brought the principles of the digital ad industry to the collections industry. What's the cornerstone? Testing. You've got to be able to test scenarios and quickly deploy strategies based on data from that testing. 

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