Ever-Expanding Consumer Privacy Rights in California: The Proposed California Privacy Right Acts (CPRA)

The California Consumer Privacy Act (CCPA), which became effective on January 1, 2020, substantially increased the privacy rights of California consumers.  The organization known as “Californians for Consumer Privacy” believes the CCPA does not go far enough.  This group is said to have obtained over 900,000 signatures on a petition in support of a new law which would be known as the California Privacy Rights Act (“CPRA”).  This proposed legislation is likely to be included on the California ballot this November. Although all of the specifics of the CPRA are not yet clear, it would include the following:

The CPRA would also increase fines for violations of the CCPA pertaining to the private information of minors. Currently, the CCPA includes penalties of $2,500.00 per violation and up to $7,500.00 for intentional violations. The CRPA would raise these penalties to $7,500.00 per violation and $22,500.00 per intentional violation. This could result in massive penalties as violations are based upon fragments of personal information obtained, and businesses typically collect many such fragments including names, addresses, account information, phone numbers, and email addresses. 

The CPRA’s proposed enforcement agency would supplement the California Attorney General, which is charged with enforcing the CCPA. 

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