California’s Seventh and Final Public Forum in Review: Vendors, Skip Tracing

Editor's Note: This article, except for the insideARM Perspective at the bottom, were written by Lauren Valenzuela, Compliance Counsel at Performant Financial Corp. and is published on insideARM with permission from the author.

On March 5th, the California Attorney General’s (AG) staff held its seventh and last public forum collecting comments for the rules it must develop for the California Consumer Protection Act (CCPA). It was held in a lecture hall at Stanford law school and was well attended as people lined up to get their last in-person comments heard by the AG staff. Although comments were diverse, one thing was clear: the CCPA is a perfectly imperfect law.

As previously written about, the CCPA is arguably ushering a new privacy regime that is sure to impact the ARM industry. Since the CCPA was enacted in June of 2018, at least nine other states have introduced bills that appear to be CCPA inspired in some shape or form. Since the CCPA provides unprecedented privacy rights to consumers and unprecedented obligations on businesses, questions and comments continued to swirl around the scope of those rights and obligations. Here are highlights of some issues raised at the forum.

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